Sneaker Law is the #1 educational resource for the sneaker business.
Written by Kenneth Anand and Jared Goldstein, Sneaker Law is the only book that teaches you “all you need to know about the sneaker business.” Not only is Sneaker Law the business and legal bible for the sneaker industry, it is also an innovative redesign of the textbook experience. It is digestible and entertaining, taking culturally relevant topics and using them to teach critical and entrepreneurial information. Inspired by the 1985 OG Air Jordan 1 “Bred” colorway, Sneaker Law has sneaker quality leatherette, almost 400 full color art paper pages, luxurious red foil emboss and deboss cover art, loads of images, and a beautiful red shoelace/bookmark. This book is not only the number one sneaker business and legal resource, it is truly a work of art. Have you ever seen a textbook that is also a coffee table book? Well, now you have!
‍But Sneaker Law is more than just a book, it’s an educational movement.
Since officially launching in February 2021, Sneaker Law has become a movement. Overall, Sneaker Law has been taught to more than 450 students at over 15 undergraduate, design, and law schools. Kenneth and Jared are now adjunct professors of law, teaching Sneaker Law at the University of Miami School of Law and Georgia State College of Law. Sneaker Law is also taught independently. For example, Harvard Law School adopted Sneaker Law as required reading in its Fashion Law Lab; Parsons School of Design has adopted Sneaker Law as part of its Business Regulations/Practices course; and Rutgers Law School taught a full-length Sneaker Law course during the Summer 2021 semester. Other schools are adopting the book in a variety of ways given its multidisciplinary approach to learning. It’s all very exciting! Sneaker Law also created an exclusive teaching module for the Complex x FIT Sneaker Essentials online course, and has its own video series with Complex. Sneaker Law can be found in some of the most well-known retailers. It is now sold at all Kith stores worldwide, Nordstrom, Bodega, RSVP Gallery, Concepts, Jimmy Jazz, and was also selected to be featured and sold at the Institute of Contemporary Art as part of Virgil Abloh’s “Figures of Speech” exhibit.
Sneaker Law has been featured and its authors have been quoted in many business, legal, and industry publications such as Business Insider, Complex, Hypebeast, Yahoo Finance, Nasdaq, Westlaw, Footwear News, Portland Business Journal, WWD, Copyright Society of the USA, SoleSavy, and others. Additionally, many notable artists and designers, such as Daniel Arsham, Tiffany Beers, Don C, Salehe Bembury, Jason Mayden, Steven Smith, and others have supported and/or praised the book for providing a gateway for designers to understand the practicalities of the business and legal protections they will encounter in the fashion industry.
‍Sneaker Law is just getting started and we look forward to welcoming you to the Sneaker Law fam!